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DNR launching new way to buy hunting, fishing licenses in Michigan
Updated Jan 31, 2020; Posted Jan 31, 2020

[Image: DT5FLN2GSNDURJQMESDBS3QVZQ.jpg]This is a screenshot of what the new website will look like:
By Brandon Champion | bchampio@mlive.com
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The Michigan Department of Natural Resources is set to unveil a new system for the purchase of fishing licenses, hunting applications and ORV and snowmobile permits.
Going live online and at retail agent locations statewide at noon on Feb. 18, the new technology will replace a 26-year-old system and include several features that should help simplify the buying process.

Upgrades include a barcode scanner wand at retailer locations, which will allow license agents to quickly scan customer driver’s licenses and a more streamlined buying and selling process where customers will only have the option to buy licenses for which they are eligible.
Online customers also can create a profile, access their order history, reprint previously purchased, non-kill tag items and set up voluntary auto-renewal of fishing licenses.
Purchases consolidated on a printed license and a QR code on the license to encrypt the customer identification number is also included, providing increased security.
“We’re always looking to improve our customers’ experience, and we designed this new system to improve the license-buying experience both online and in stores,” said DNR Director Dan Eichinger.
“We spent more than two years planning and developing a modern license sales system that offers up-to-date, convenient and cost-effective services for our customers and retail partners.”
Sovereign Sportsman Solutions of Nashville – subcontracting with Dewpoint, a Michigan-based internet technology solutions company – is developing the new system considering input from license customers and retail agents.

The transition to the new license sales system will take place Feb. 15, through noon on Feb. 18. DNR licenses, permits and applications will not be sold in stores or online during that time.
Anglers will not need a license to fish Feb. 15-16 since it is the DNR’s annual winter free fishing weekend. The DNR also is allowing free fishing on Feb. 17 to accommodate the system change.
The DNR license sales system serves about 2 million customers a year, online and through 1,500 retail agent locations throughout Michigan, issuing nearly 4 million licenses and permits and processing roughly $77 million in revenue.
Find both the current and future DNR online license sales system at Michigan.gov/DNRLicenses.